Is Powerset the Search Engine of Tomorrow? February 5
Californian-based search engine company Powerset has announced that it has secured the rights to natural language search technology that it claims will enable it to surpass Google as the internet’s leading search engine.
The new technology has taken Silicon Valley-based Palo Alto Research Center (PARC) over 30 years to develop.
Powerset hopes natural language searching will prove move popular than Google’s current approach, which involves listing the most popular pages which include the keywords in the search.
Natural language searches, on the other hand, have been developed to examine the relationship between the words in the search in an attempt to make computers “understand” and “process” language in a bid to improve results.
However, Peter Norvig, director of research at Google, has cast doubt on whether Powerset can actually provide a fully functioning natural language search engine.
“My position is: we do what’s best for the users now, and over the longer-term, we investigate technologies that will help in the future,” he said.
“It would be great if we understood every word of every document and every query, but that’s a long way off. In the meantime, we develop technologies that provide the best overall user experience.”
Powerset is currently operating in “semi stealth mode”.
Article Written Exclusively by AdFero for Seriously Business
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