The digital landscape has changed dramatically over the past few years, but SEO still remains an effective and very important marketing strategy. There are many benefits to a good SEO strategy, as explained by an Essex SEO specialist below!
The top position on a search engine’s result page receives the majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the results pages. Having optimised tags and descriptions helps to increase click through rate, which in turn promotes increases in qualified web traffic.
Return on investment
SEO provides trackable and quantifiable results, regardless of whether it’s an ecommerce or non-ecommerce site. SEO agencies are able to track almost every aspect of their strategy, such as increases in rankings, traffic and conversions. Comprehensive analytic tools provide the ability to drill down further into topics such as demographic information and other engagement metrics.
SEO is one of the most cost-effective marketing strategies as it targets users who are actively looking for a company’s products and services online. SEO’s inbound nature helps businesses to save money as opposed to outbound strategies like cold-calling; Leads generated through cold calling cost 61% more than leads generated by an inbound strategy like SEO. As SEO targets users who are actively searching for products and services, the traffic resulting from SEO is more qualified than other marketing strategies.
Increased site usability
SEO helps to make your website become more navigable for search engines. SEO rearranges the sites architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl sites and find pages, but also makes it easier for users to find information on a website too.
Seeing as top position rankings result in significant impressions, having a website in these top positions on the result pages translates to more exposure for the website. Being on the first page for targeted keywords not only helps users to associate a brand with those keywords, but it also instils trust. The more pages and content ranking in high positions in the search engines, the more chances a website has for users to see content and associate it with the brand.