Nurturing your new business through its first few months is an exciting time, but it can also be extremely stressful and hard work. Some media sources suggest that the failure rate for new businesses can be as high as 80 percent in the first 18 months.
The key to success is a strategy that really gets your organisation off the ground and helps it achieve sustainable growth during those fledgling months. And in a competitive marketplace, that means a marketing strategy that uses every available tool to give you that all important competitive edge.
Digital Marketing and SEO
Whatever type of business you operate, you will need a strong web presence in order to attract customers. This applies as much to traditional “offline” businesses as it does to those operating wholly in the digital arena.
The fact is that these days, when we are looking for a product or service, the first place we go is Google. This means you need a good website that reflects your business and what you do in the best possible light.
You also need a coherent SEO strategy to help your business climb the rankings and appear in the top results when anyone makes an appropriate keyword search.
Digital marketing is not just about developing your website. Did you know that almost a third of the world’s population uses social media? Facebook alone has a membership of two billion, and LinkedIn and Twitter are not far behind. Where else can you reach out to an audience like that?
Using social media is a great way of sharing content and getting people talking about your brand. And every like, share and retweet can help boost your SEO too.
It is often said that digital marketing has turned traditional marketing completely on its head. This is true to an extent, as it is all about working towards customers coming to you rather than vice versa.
But having said that, it is important not to forget more traditional offline marketing techniques, such as advertising, signage, promotional materials and brochures. After all, even in the digital age, there are still some people who do not spend all their time staring at a computer screen!
Trade shows are another great offline technique for reaching out to potential buyers, networking with industry contacts and getting a good look at what your competitors are doing.