Amazon Christmas ad 2017

Amazon’s Christmas Advert Highlights its Sensational International Logistics

How Your Amazon Christmas Presents Will Be Delivered in 2017

Ever wondered how your Amazon products are delivered so quickly? Learn the complexities of this incredible digital operation and the possibilities for the future.

It’s official – Christmas has begun. As soon as Bonfire Night is over, the familiar sounds of ‘Holidays are Coming’ or Mariah Carey ring out across our radios and screens. The retail industry launches its Christmas TV commercials and many of us are left in tears over the latest John Lewis ad. Amazon’s 2017 offering has already been aired, initially during X Factor’s Saturday night commercial break. It follows the journey of a Christmas present which is ordered by a lady using a smartphone on a bus; the 60 second advert then follows the route of the parcel by plane, motorbike and delivery truck until it reaches its destination at the home of a little girl in a remote part of the world.

Amazon Leads the Way in Christmas Sales

Of course, this will be the journey that millions of Amazon parcels take this Christmas if last years’ festivities are anything to go by. Christmas Day in particular was Amazon’s busiest yet in December 2016 – sales on this day doubled compared to five years previously and reached a peak at 9.06pm as Christmas Day shoppers took advantage of the early sales. Undoubtedly one of the reasons that consumers choose to shop online with Amazon is their reputation for rapid delivery, with the Amazon Prime service leading the way in next-day delivery services. But how do they achieve this so successfully?

Amazon’s Impressive Network

The UK operates an extensive network of global distribution centres, fulfilment centres and third-party operator stations. The complex processes that take place in these enormous Kindle-packed warehouses are mind-blowing, but are based largely on serial numbers and a stellar computer system that is designed so that the warehouse staff have minimal walking to select and pack your goods in the appropriate C2 or C4-sized boxes. The centres are spread out across the UK, to minimise the amount of time it takes for products to reach consumers and enable their Prime service to be so successful. But where do the products come from in the first place?

International Logistics

All warehouses have an inbound dock where items arrive from across the globe. Much like the transportation used by established names in the logistics industry, such as Delamode International Logistics, the products shipped by Amazon might be transported by road, air or sea. The supply chain means that freight forwarding is happening constantly, often using groupage services which allow for fast transit times and a reliable end-to-end service. This all ensures that Amazon’s products are in stock and available for dispatch in their distribution and fulfilment centres, so the customer is rarely left disappointed.

Introducing Prime Air

In some cities, including the likes of London, Manchester or Birmingham, Amazon offer a 1-2 hour Prime Now service on a limited range of products. However, the company knows the impatient nature of its consumers well and has been working on a way to provide extremely quick delivery of parcels less than 5 pounds. So long as you’re willing to create an Amazon branded helipad in your garden, then the trialled Prime Air drones will be able to deliver products to your door in under 30 minutes.

As Amazon continues to dominate the online marketplace, consumers can expect yet more innovations and incredible delivery options in the coming years, but for this Christmas the Amazon Black Friday week of deals will begin on 17th November. Happy shopping!

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