Become the Most Visited Business on Your Local High Street
There’s no reason to neglect your business premises because more people shop online – not when it’s so easy to draw more customers in.
If you’ve got a business, then you’ll be aware of the struggle of the UK high street. As more customers acquire goods and services online, a bricks and mortar business needs to do more and more to stand out. It’s easy to neglect a physical location as you focus on your online efforts, but there’s no reason why your business can’t be as successful on the high street. You just need to make it as appealing and welcoming as possible for passers-by. Here are five simple ways to do so:
A professional paint job
There’s nothing more off-putting to a customer than a tired and shabby looking business. If you haven’t redecorated in years, then it’s time call in the best commercial painters and decorators Suffolk to has to offer to give it a facelift. With the skills and resources to complete the job quickly and to a high standard, they’ll be able to transform your business and keep disruption to a minimum.
De-clutter your business
Once you’ve decorated, don’t be tempted to just set everything up as it was before. Now is the perfect time to reorganise and have a good clear out. A clean and tidy business premises will make customers feel welcome, so concentrate on making it feel spacious and airy, clean up at the end of every day and keep any clutter out of sight.
Focus on your windows
Your business may look fresh and modern now, but there’s one vital tool that many business owners don’t take advantage of yes. Yes, we’re talking about windows. A great window display has the power to stop a passer-by in their tracks, and they’ll be much more inclined to venture in if they like what they see on the outside. So create imaginative, eye-catching displays, and change them regularly.
Train your staff
Making your business welcoming doesn’t just extend to how it’s decorated. You need to provide a great customer service experience too. Make sure that your staff are polite, knowledgeable and approachable at all times – whether that’s answering the phone or greeting customers as they walk in. Your team are the heart and soul of your business, and their attitude towards your customers will make or break it.
Draw in online shoppers
We mentioned at the start that more people are shopping online, so it’s important to make the digital and physical experience seamless. A lot of business owners worry about how to appeal to millennials, and this is one of the easiest ways to do so. Younger customers are much more inclined to check out products in person and then make their final purchase online later. So make sure you have exactly the same stock in store as you do on your website.
It’s really not that hard
None of the above steps will take up too much of your time and energy, but really will deliver incredible results. In no time at all you’ll have a business that’s welcoming and appealing to passers by. So you can buck the trend and thrive on the high street for many years to come. What are you waiting for then? Call up an experienced Suffolk decorating company like Spectrum Painters, and begin the transformation today!